A New Wave of Hotels Wants You to Shop Their Interiors

It all started with the humble souvenir. Though the word (French for ‘to remember’) didn’t enter the English language until the 18th century, the concept has roots that stretch as far back as the Roman Empire, when people would collect pottery or coins as mementos of their journeys. It’s since evolved into a global industry, typically touting kitsch postcards, fridge magnets, ‘I heart (insert city here)’ T-shirts, or novelty keyrings. At a select few design-forward stays, however, the concept of the souvenir has been quietly expanding to include everything from sofas to sculptures.

We all know the heartache of checking out of a hotel you’ve come to love. It’s a series of small goodbyes: farewell to the mid-century dresser that brought a fleeting sense of order to your ‘just-in-case’ outfits; au revoir to the cloud-like pillows that hosted your most ambitious lie-in to date; arrivederci to the abstract painting you spent 40 minutes analyzing while waiting for room service. In the past, travelers were left to scour the internet for lookalikes upon returning home, but this new breed of shoppable stays makes the dread of departure a little less acute, offering guests the chance to take those beloved details home with them.

This shift reflects a new era of hospitality as curation, where hoteliers act as tastemakers, and every touchpoint is an invitation to discover design pieces in their most natural, lived-in context. It’s also an intimate way to trial high-ticket items before committing; after all, showrooms have their place, but there is nothing like a full eight hours on a mattress to know if you’ve found ‘the one.’ And the benefits are mutual: Guests gain the confidence to invest in a piece that comes from genuine familiarity, while brands get to see how their pieces age and perform in a real-world environment.

So, whether you are looking to road-test your next big investment or simply want a more meaningful memento, this selection of stylish—and shoppable—stays will keep that five-star feeling alive long after check-out.

The Darling, Copenhagen

Housed within the bones of a magnificent 18th-century building, The Darling is a trio of intimate apartments tucked away in Copenhagen’s historic centre. Meticulously curated by the Darling Creative Studio (the tastemakers behind the now-defunct Danks magazine), each space serves as a living tribute to Danish design. The concept was born from the shared frustrations of travel-loving founders Jens Løkke and Uffe Buchard, who had a habit of falling for hotel furnishings and artworks they couldn’t bring home. With The Darling, they removed that barrier, meaning everything within the apartments—from iconic pieces of Finn Juhl furniture and Louis Poulsen lighting, to the custom Københavns Møbelsnedkeri kitchens—is available for purchase.