Inside Clavicular’s Thirsty Tour of New York City
Normies have also become obsessed with the lingo of looksmaxxing, which has simmered in deep crevices of the web for years, incrementally adding freaky new terms and in-jokes. There is “mogging,” or outshining someone; “foid,” code for a woman; you can be christened a Becky (mid), a Stacy (hotter), a Chad (goat male status), or simply a jester (idiot).
Things have lately leveled up into the realm of pure parody. Clips alleging that Clavicular had been “frame mogged” by an “ASU FRAT LEADER” (the broad-shouldered fitness influencer Varis Gilaj) went viral. Joe Bernstein joked on X about “prosemaxxing” as he wrote his NYT profile of Clavicular. Andrew Tate, meanwhile, is clutching at relevancy by screaming about “MOGGING!” and urging Clavicular to start a brand called Mog. While most of this discourse is cringe and out of touch, the lexicon is so malleable, and the looksmaxxing characters so absurd, that it’s expanded into a funny cinematic universe. Looksmaxxing star Androgenic, the Clavicular of Australia, is being pitted against the “ASU FRAT LEADER” in flyers hyping up a fictional “WORLD WAR MOG.” Never-before-seen strings of words are being mashed together: “CATASTROPIC MOG ALLIANCE,” “INSTANT JESTERGOON,” “ADAMANTIUM FRAMECEL BERSERKER.”
Among looksmaxxers, Clavicular stands out because he’s relatively well-versed in the language of chemical antagonists and maxillary bones. He became infamous partly by critiquing “bad” looksmaxxing methods, and he’s gone viral with clips surgically deconstructing the deficiencies in peoples’ faces according to supposedly objective standards of beauty. While straight men tend to salivate at the sight of Sydney Sweeney, Clavicular called her “malformed.”
“Her upper maxilla is extremely recessed—she’s got the eyes of doom with no infraorbital support,” he deadpanned.
Clavicular has said that he’s never officially been diagnosed with autism, but he often refers to himself as an “autist” and talks about his antisocial youth. “I rot[ted] in my room… posting on Looksmax,” he said to an acquaintance at one point before the show. “I used to not really be social. All the IRL streaming is performative, I don’t even like going out to the club anymore.” When I asked him if he had any friends as a child, he got defensive. “I hope this is not a malicious line of questioning with, you know, trying to make it seem questionable, my growing up,” he said. “It’s just not that relevant to the story.” I told him I had read about his antisocial teenage years, and the times he would intentionally avoid talking to his family, sometimes waking up 30 minutes early before school just to avoid them. “In high school, yeah,” he continued. “We can start there.”
The existence of his framemogger-in-crime Drago at least answers the question of whether he has any friends right now. While Clavicular’s getting photos taken at the show, Drago tells me how they met—two years ago, through Looksmax.org. They were among the few forum regulars brave enough to post their actual faces, and they bonded over being doxxed. The two hung out near-daily on Discord. “All of our talking,” Drago says, “would legitimately be about looksmaxxing and what we’d be doing to ascend.” Now, as a member of the team, he helps Clavicular maintain a near-constant stream schedule that’s only interrupted in the morning for breakfast: “He just does butter bagel, no cream cheese. Do not hand him a fucking burger with cheese on it—he will fucking throw that shit at you.”
