Map shows states where Biden and Trump spend the most money

Campaign spending by President Joe Biden and former President Donald Trump in key swing states has only grown stronger as November approaches. Both candidates are looking to make headway in 2024 in the states that were won by narrow margins at the last election.

In 2020, Biden won several Midwestern states by narrow margins, while also picking up Georgia in a surprise victory in the South. The Biden campaign’s strategy for reaching 270 electoral votes is extremely reliant on maintaining a lead in these states and preventing them from switching to Trump, something that current polling data says is entirely possible.

So far, Joe Biden’s campaign has outspent Trump’s in several critical areas. According to NPR, Biden’s campaign has allocated $34.2 million on advertising alone, with significant portions directed towards Pennsylvania, Georgia, and Michigan. This spending is part of a broader strategy to consolidate support among his 2020 voters and counter Trump’s influence with rural voters, who were a big part of his 2016 coalition.

In contrast, Trump’s campaign has been more conservative in its direct spending, but has benefited from substantial contributions from allied groups. The former president’s campaign has spent about $70,521 on ads, while the pro-Trump SuperPAC MAGA Inc. has invested nearly $12 million, focusing primarily on Pennsylvania and Georgia.

Pennsylvania remains the state with the most focus on it, as it was in 2020. Last election, it was the state that tipped Biden over 270 electoral college votes, and the Trump campaign has almost matched Biden’s spending there, with both teams putting in more than $10 million in advertising. The state has 20 electoral college votes, making it one of the largest states that could swing either way.

In Michigan, the difference between the campaigns is more pronounced, with Biden’s team spending $8.6 million on ads compared to Trump’s $1.5 million. In Arizona, Trump has spent less than half a million dollars on ads, while Biden has spent $4.3 million.

The swing state that Biden is spending the least on is Nevada, which has only 6 electoral votes. Biden has spent $1.8 million here so far—almost ten times less than what his campaign is spending in Pennsylvania. However, it’s still significantly more than Trump’s $366,000.

Trump raised over $50 million in a single event in April, marking his highest fundraising haul and highlighting his capacity to mobilize significant financial resources when necessary. Despite this, Biden has consistently outpaced Trump in overall fundraising and advertising spending across the country, accumulating nearly $195 million compared to Trump’s $124 million by the end of April 2024.

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