Meet Summer 2025’s Top Color Trends, From Wispy Pink to Butter Yellow

Photo: Courtesy of Toteme, Chanel, Chloé

Butter Yellow

For the person afraid to embrace color, this one’s for you. Butter yellow graced the runway in sumptuous suede at Chloé, as feminine separates at Chanel, and as minimalist draped dresses at Toteme. The unexpected styling trick? Pair with black to add a tough, grounding feel to an otherwise feminine hue.

Photo: Courtesy of Alaïa, Khaite, Simone Rocha

Wispy Pink

Barbie pink may have been the last time we were enamored by this color but for summer/summer 2025, the hue was given a lighter touch. Alaïa, Khaite, and Loewe all balanced the soft with the sculptural, making this hue feel anything but ultra-girly as pink is often associated with. The super sheer fabrications (another summer 2025 fashion trend) including organza and chiffon gave the shade a barely-there feel. Minimalists, if you’re expanding your color palette this season, let it include powder pink. Pair it back with a crisp white cotton skirt or for something more fashion forward borrow from mocha mousse; pink and chocolate brown is an unexpected but cool combination.

Photo: Courtesy of Tibi, Saint Laurent

Moody Plum

Plum is oxblood’s cooler, older sister that’s always a step ahead of the game. Showcased in strong shapes and silhouettes, this seemingly under-the-radar shade works best when worn head-to-toe tonal in tailoring or strong dress shapes—ties optional.

Photo: Courtesy of Prada, Bottega Veneta, Miu Miu

Crisp Blue Cotton

Wardrobe essentials like the crisp white shirt are no stranger to the runways, and it’s these everyday items that make the shows feel more attainable and inspirational to the broader consumer. Pale blue, crisp cotton shirting with strong collars felt like a fresh update to the classic no matter your personal style; tucked into high-waisted, wide-leg pants or one of summer’s top denim trends is how to fashion-girl this preppy, uniform-like color.

Photo: Courtesy of Gucci, Miu Miu, Lemaire

Mocha Mousse

Suede, jersey, leather, oh my! This hue came in all shades and fabrics for added texture and interest to outerwear trends and accessories. From shrunken suede jackets at Miu Miu to draped jersey dresses at Lemaire and Gucci, mocha mousse can act as the perfect backdrop for any other fashion color trends within this report. Style it with a pop of red or pare back to pale blue—and when in doubt, opt for accessories. The brown suede handbag or loafer are the perfect everyday essential.

Photo: Courtesy of Proenza Schouler, Loewe, Prada

Prime Time

Retro sportswear was a big trend this summer and primary colors played a significant part in bringing that to life. From Loewe, whose ultra short mini dresses added a sporty feel to bright and bold blue tones, to Prada, where clever knitwear gave the illusion of a sporty polo top styled under a V-neck (two for the price of one!), primary colours came in hot. When in doubt, opt for one-and-done with a statement dress in the ever flattering red.

Photo: Courtesy of Yves Saint Laurent, Bottega Veneta, Tove

Tangerine

Zesty citrus shades are no stranger to the runways but unexpected pairings made this feel like the perfect summer shade to invest in this summer. From bohemian blouses paired with billowing khaki skirts at Saint Laurent, to draped skirts paired with slim-fit tops at Tove, a pop of citrus is a fresh way to embrace color. For a sun-drenched statement, a draped jersey dress from Bottega nails the vibe.