Nicholas Hoult’s ‘Superman’ Press Tour Style Is Villainously Good

Hoult, who of course shaved his head to play Lex Luthor, debuted his freshly bleached hair on Jimmy Kimmel Live last week. The (hot) hair transformation is thanks to Hoult’s role in the upcoming David Leitch heist flick How To Rob a Bank, but the timing is auspicious. Footage of the actor and his tousled peroxide cut, which played nicely with his cowboyish yellow and green sweater from Prada’s fall 2025 collection, quickly made the rounds on social media. “Am I about to crash out over blonde Nicholas Hoult?” one admirer wondered on X.

As the Superman press tour headed to New York City, Hoult sent more keyboards aflutter in a cocoa-brown suit from Haider Ackermann’s Tom Ford and, later, a bicep-bearing white tank and jeans by Celine; in the latter look, he knotted a soft gray sweater around his torso (tender!) and carried a big, belted Prada tote. During the next stop in London, and perhaps based on the success of his first gun show, Hoult rolled up the sleeves of his layered brown Prada tee into a muscle tank, which he accessorized with a huge Bottega Veneta weekender bag.

Raymond Hall/Getty Images

Courtesy of Bottega Veneta

On Instagram, my Vogue Runway colleague José Criales-Unzueta suggested that the act of famous men like Hoult (or, say, reluctant purse aficionado Jacob Elordi) being photographed while carrying massive designer handbags may actually serve a hornier purpose: Aside from being great product placement for the respective labels, these types of paparazzi shots may just be, as Criales-Unzueta wrote in his story, “the latest iteration of the thirst trap. Make the bag heavy so the tricep is flexed.” We are witnessing innovation in real time.

For the red-carpeted Superman events, Hoult and Bolden have leaned into playfully sexy, Gordon Gekko-ish suiting by Bottega Veneta. At the London premiere, the actor wore a gray double-breasted power suit, with big shoulders and a nipped waist, that the stylist said in an Instagram story was inspired by Kevin Spacey’s Lex Luthor in the 2006 film Superman Returns. At a London photocall the next day, Hoult’s outfit—a batwing leather jacket from Burberry—seemed to nod to another DC superhero. Method dressing has never looked slicker. But the real question is: Can Hoult’s bad-boy ensembles catapult Superman to $700 million?